With Discover, you can search our database of over 50+ million global creators on Instagram, YouTube, and TikTok to find the best influencers to join your campaign every time. Each search provides platform-specific account, audience, and post metrics discovery to find influencers that are the right fit. In this article, learn how to use Discover to search for influencers, what search filters are available, how to save your filters for future searches, and analyze your results.

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Searching for influencers

You can access Discover by clicking on the Discover option in the left-hand navigation sidebar in Influence.

You’ll start your search in Discover by clicking on the social media icon for the platform you would like to search — either Instagram, Youtube, or TikTok. Then, you can narrow down your search with many filter options. Our most-used filters for the selected network — such as Influencer location, Follower Min/Max Range, Audience Location, and Topics for Instagram — will be available in the search dashboard by default.

Click All Filters to see all of the available filters for the social network you have selected. Filters include audience demographics like age, gender, and location as well as interests, brand affinities, presence on other platforms, and more.

Use the Search filters box in the top right of the filters menu to find a specific filter quickly.

Please note that different filters are available for each social network. See our Filters in Discover article for detailed descriptions of the available search filters and their associated metrics by social network.

When your search results are returned, you can sort influencers based on different metrics and customize the columns next to your influencer results. See the Browsing and Analyzing Your Results section below for more information.

Saving filter selections

You can save your search filters in Discover by clicking Save filters underneath your search.

Name your filter and then save it.

You can also find your saved searches at the bottom of the Search menu in Discover. Hover over any saved filter dropdowns to edit them or use the trash can icon to delete them. Choose View all saved filters in this menu or when searching in Discover to access all of your saved filters.

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Influencer search tips

Use the Audience Type filter

The Audience Type filter helps you define the type of audience that your selected filters should apply to. You can choose between Followers and Likers for Instagram, or Followers and Commenters for YouTube. Followers include all followers that follow the influencer’s account, whereas Likers and Commenters are followers who actively engage with the influencer’s content.

The Engagements filter is useful if you are looking for profiles that demonstrate a healthy engagement.

A good average for engagements depends on the platform, industry, and size of the influencer. It’s worth checking what is considered a good engagement at the time you do your search. Here are some typical averages per platform for micro and mega influencers respectively:

• Instagram:
  • Micro influencers: 3.86%
  • Mega influencers: 1.21%
• YouTube:
  • Micro influencers: 1.63%
  • Mega influencers: 0.37%
• TikTok:
  • Micro influencers: 17.96%
  • Mega influencers: 4.96%

Use demographic filters

If you want to identify influencers whose audience matches your target group, we recommend using our demographic filters — Location, Language, Age, and Gender — which apply to both influencers and their audience. You can even define what the minimum should be for each criterion.

Use the Keywords and Bio text keywords filters

Our Keyword and Bio text keyword filters are some of the most used filters in Discover.

The Bio text keywords filter helps you find influencers based on their username and keywords contained in their bio. Influencers include valuable information in their bios, such as the topics they post about, whether or not they are currently working with a brand, etc.

We also offer a general Keywords filter for Instagram that allows you to search for influencers who have posted at least one post that includes the keywords you input into the filter. Influencers will be searched based on the keywords in the captions, mentions, or hashtags in their post text, and Discover will search for keywords in the influencer’s last 100 posts available in our database. You also have the option to exclude keywords in your search.

Use Lookalikes filters

The Lookalikes filter is another very popular filter in Discover. Use it to find influencers with similar audiences or content as your favorite influencers.

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Browsing and analyzing your results

Results based on influencer performance audience demographics will be displayed in columns next to the influencer. Information about the influencer will be displayed under the influencer's name.

You can sort for influencers based on different metrics in both ascending and descending order by clicking on the Sort by dropdown in the top-left corner of the results panel, or by clicking on the column header.

You can even customize the columns next to the influencer name based on the filters you activated by clicking on the settings (gear) icon in the top-right corner of the results panel and selecting the columns that are relevant to you.

To generate a report for an influencer that you’ve found via search, click on the Analyze button next to the influencer. Every report generated will open a new tab, so it’s easy for you to navigate through separate reports and analyze them. Visit our Influencer Reports article to learn more about what details are provided in an influencer report.

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Exporting influencer search results

You can export the top 100 influencers from your search results into a CSV file for sharing with your stakeholders. The influencers included in the export will be based on how you have sorted or filtered your search results before clicking Export.

To export influencer search results, click Export in the top-right corner of Discover.

On the following screen, select which columns you would like to include in your CSV export, then click Download CSV.

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Adding influencers to your roster or campaigns

If you have found relevant influencers on Discover that you would like to add to your influencer roster or to campaigns, you can click on the plus button to the right of an influencer and then select Add to Influencers or Add to Campaigns feature to directly add them to the corresponding tool.

Add an influencer to your Influencers roster

When you choose to add a new influencer to your Influencers roster, you can choose between adding the social media account to an existing influencer profile or creating a new influencer profile.

When creating a new influencer profile, the following fields will be required to create the profile:

• First and last name: Will be filled out automatically if available.
• Email: If available, influencer emails can be found on their full influencer report.
• Country
• Group: Select a group the influencer should be part of. If you have not created any group, there will be a default group available. Learn more in our Influencer Groups article.

Add an influencer to a campaign

When you choose to add a new influencer to a campaign, you can choose between adding the social media account to an existing campaign or creating a new one.

If you create a new campaign, you will be asked to fill in the details of your campaign. Once done, click Create & Add. The campaign will be created with that influencer. You'll find the new campaign in the Campaigns tool, where you can continue adding more influencers to it.

Adding an influencer to a campaign will also create a profile in your influencer roster. If you need to edit the influencer's information, open the newly created influencer card in the Influencers or Campaigns tool and start editing.