In this article:
About post tracking
When creating a new campaign, you will see a Post Detection Keywords section within the campaign setup module.
When you add post detection keywords to your campaign, Influence will use these keywords to automatically find and pull in social posts related to your campaign. These posts and their performance data will be tracked in real time and used to generate your campaign reports.
Note:
Keyword detection is supported for tracking Instagram stories from authenticated Instagram accounts, but the keyword can only be detected from the story text caption and not from stickers (e.g. hashtag stickers, locations tags, etc.) To ensure that Instagram stories are tracked automatically, influencers should include the keyword in their story text caption. If keywords are not in the story caption, you can still track a story manually.
Note:
Keyword detection is supported for tracking any reels from authenticated Instagram accounts. For reels from unauthenticated Instagram accounts, reels will be picked up automatically if an influencer posts them to their main feed, but will not be picked up if posted to the influencer's Reels tab. If an influencer instead posts a campaign reel to the Reels tab, you can still track a reel manually.
Note:
Keyword detection is not supported for TikTok posts. Instead, you can send orders to your TikTok influencers via your Campaign settings > TikTok Creator Marketplace to allow them to post content tied to your campaign on TikTok. Please visit our Managing and Exporting Campaign Data article to learn more.
Tracking posts in campaigns
When creating a new campaign, enter in keywords to track under the Post Detection Keywords box. You can enter keywords, hashtags, mentions, or phrases for tracking. Make sure to separate each one by a comma and use the Enter key on your keyboard to add them.
Tip:
If you haven’t decided on your post tracking keywords yet, you can skip this section when creating your campaign and enter them later within your Campaign Settings > Post Detection.
Under the Published Posts tab in your campaign, you'll see all the posts currently being tracked based on the post detection keywords you entered. If you want to see more data on a specific post, click on it to view its current performance metrics. See our article on Data and Metrics in Campaigns for a full list of available post metrics by platform.
Tip:
In general, post metrics are automatically updated once a day in Influence. However, the frequency of updates varies by network. Please refer to the detailed information in the post's tooltip to see the last updated time. Visit our article on Data Availability in Influence to learn more about when to expect fresh post metrics.
If you experience a delay in seeing the latest posts from your influencers, you can use the Refresh button in the top-right corner of the campaign twice per day maximum to pull in the latest posts from your influencers.
Manually adding posts to your campaigns
You also have the option to view all published posts from influencers within the campaign date range. To view all posts from an influencer, go to the Published Posts tab, click on the Campaign Posts drop-down menu, and select All Posts. If an influencer forgot to add the campaign keywords in the post metadata when they created the post, you can use this feature to find the post and manually add it to your campaign for tracking.
If you see a post from the influencer that should be included in the campaign but isn't, click on the blue + sign in the top-right corner of the post to add it to your campaign. The will then be available under Campaign Posts and included in your overall campaign reports.
Manually adding Instagram reels and stories
If an influencer’s Instagram account has a Nonauth status, Influence might not be able to automatically pull in all reels and stories for tracking due to API limitations. If you notice some reels or stories are missing, use the following process to manually add and track Instagram reels and stories to your campaign if needed:
- In the Published Posts tab, click on the plus icon in the top-right corner of the menu.
If you select Reel, you will paste in the direct Instagram link to the reel.
If you select Story, you will manually upload the story image or video, select the Instagram account that posted it, and input all of the information and statistics for the story.
For stories, you also have the option to add manual or Bitly swipe-up links and the clicks count, as well as stickers and sticker taps. If you have connected a Bitly account to Influence, you can pick from a dropdown of links already connected to your account. Influence will automatically track and pull in the link clicks from Bitly and display the data on the Instagram story in your campaign.Any additional data manually added to reels or stories will be available in your campaign reports and can be shared with your client.
- Click Add post at the bottom of the window and Influence will add the reel or story to the Campaign Posts tab with a Manually uploaded indication.
For reels, Influence will automatically pull in and update the following metrics for the reel: Views, Plays, Likes, and Comments. You can manually input additional performance metrics for reels including Accounts Reached, Saves, and Shares. To manually add these metrics to a reel, click on the reel in the Published Posts tabs and fill out the relevant text boxes.
For stories, if you need to update the metrics for the story at a later date, just click on it in Campaign Posts and update any information needed.