When searching for influencers in Discover, you can use the comparison feature to compare multiple influencers and their metrics at once, offering a quick and easy way to find the best influencers to work with your brand.
Selecting influencers for comparison
To compare influencers, click into the Discover tool in the lefthand sidebar of Influence.
From your list of influencers in Discover, click the scale icon on an influencer to add them for comparison. You can compare 2-4 influencers at a time from either the New Search tab or the Reports tab.
Note:
At this time, comparison is only possible between accounts of the same network. For example, it's only possible to compare an influencer’s Instagram account with another influencer’s Instagram account.
Tip:
You can include your brand in the comparison to spot similarities and better vet influencers that might be a good fit for your brand.
After you have selected influencers for comparison, click the Compare button at the bottom of the screen.
Note:
The comparison feature requires reports to be generated for all selected influencers. If you selected any influencers that you have not yet generated a report for, you will see a warning pop up for this requirement and click Generate Report to proceed.
Viewing a comparison
On the comparison screen, you’ll see your selected influencers along with their Highlights, Analytics, and Influencer and Audience details presented in table format for easy comparison of their metrics. Choose View under an influencer to view their report, or use the Add to dropdown to add them to your Influencers CRM or a campaign.