TikTok creator marketplace API integration
TikTok's Creator Marketplace API is the new source for all TikTok data for all modules across Brandwatch Influence. This transition is an exciting development that gives direct access to TikTok data, ensuring the most reliable and up-to-date information across all Brandwatch Influence modules.
You'll gain valuable insights into audience data in the Campaigns module, and you'll even have the option to amplify your influencers' posts through the spark functionality (boosting). Because Brandwatch is an official TikTok partner, you’ll get to benefit from early access to new data and advancements to the TikTok Creator Marketplace API in the future. Please find here below an overview of the most relevant updates.
Discover module
Changes in TikTok data available. You will see changes in Discover filters for TikTok influencers and also in the data available in reports - as we will now display data provided by the official TikTok Creator Marketplace API. Please check our Help Center article to learn more.
CRM/Influencers module
Add TikTok accounts to your CRM. TikTok accounts who are in TikTok Creator Marketplace can be added to the CRM both as non-authenticated and authenticated accounts, while TikTok accounts who are not in TikTok Creator Marketplace can only be added as authenticated accounts - learn more in our Help Center article.
Campaigns module
Track campaigns by sending orders. You will not be able to detect campaign posts on TikTok using keyword detection. Instead, you will have to create orders for the influencers and invite them to the campaign on TikTok: this will allow them to post content tied to your campaign on TikTok. Once the influencers upload the campaign’s posts, these posts will be displayed under the “Published Posts” in the campaign under the dedicated TikTok section. Learn more here.
More post-level data available. Thanks to the integration with TikTok Creator Marketplace, you will be able to track more post-level metrics such as audience demographics. Check the full list here.
Leverage Spark Ads. You will be able to send to your influencers an authorization request to boost (promote) their campaign’s posts using Spark Ads on TikTok. Read more here.