Combined Reach and Engagement Rate in Aggregated Campaign Report
Introducing an enhancement to Influence Campaigns, namely Combined Reach and Engagement Rate metrics. Both of these are now available at the campaign level in aggregated campaign reports.
Both metrics are available in:
In the campaign report UI
In exported reports (PDF and PPT)
Report shareable link
✓ Evaluate alignment with KPIs, and measure whether your campaign is hitting audience reach and engagement goals. You can also better assess your campaign effectiveness, by easily understanding the combined impact of all influencer posts.