Influence: AI Influencer Summaries
What is it?
You can now find an AI Summary of an account in the first tab of the influencer Discover report. The AI summary analyzes the influencer's content from the last 6 months up to 100 posts. It provides:
Summary of the influencer’s account
Main Topics: A breakdown of the key themes and subjects the influencer talks about, along with:
Example posts for context
Percentages showing how often each topic appears, so you can see which are most dominant
Tone of Voice: The overall communication style of the influencer (with up to 15 predefined tones).
Why?
Traditionally when evaluating potential influencers for your campaigns, you will often need to sift through large amounts of content to determine if an influencer aligns with their brand. To simplify this process, Influencer AI Summaries offer a quick and insightful overview of what each influencer is about, saving you time and effort during the discovery phase.
Visit our help center article on Creating Influencer Reports in Discover to learn more.
Influence: Earned Media Value in Campaigns
What is it?
Influence Campaigns now include a new metric: Earned Media Value (EMV). EMV estimates the dollar value of the exposure a post generates based on impressions and engagement. This metric is available at the post, influencer, and campaign levels, helping you make informed decisions to improve campaign performance and manage partnerships.
Why?
This feature helps you to better measure the return on investment (ROI) of your campaigns and understand which campaigns, partnerships, and posts are delivering the most value.
Visit our help center article on Data and Metrics in Influencers CRM and Campaigns to learn more.
Influence: Estimated metrics
What is it?
Estimated impressions and reach are now available in Influence Campaigns for Instagram, Facebook, and X for non-authenticated accounts. How?
Using the same model as Social Media Monitoring (SMM), by analyzing authenticated accounts and identifying the relationship between followers, likes, impressions, and reach. This allows us to provide estimated metrics when real data isn’t available.
Why?
With not all influencers authenticating their accounts in influence, private metrics would be unavailable in the platform. Now with estimated metrics, you can now better assess performance even when an influencer’s account isn’t authenticated.
Visit our help center article on Data and Metrics in Influencers CRM and Campaigns to learn more.
Influence: Updated Discover Reports UI
What is it?
The Discover reports UI has been refreshed with a modern look! The data and insights are the same as in the previous UI just displayed differently to show more things at a glance, giving you a better overall view.
We've also added a new audience data point: audience type split (e.g. mass followers, etc.) and you're nnow able to generate reports straight from the lookalikes section.
Why?
This UI update and audience data point allows for an even more efficient workflow and quick view of your data and insights.
Visit our help center article on Creating Influencer Reports in Discover to learn more.