New features in Discover's reports
Average Reels plays: this new metric is an important data point to analyze which Instagram influencers to work with.
Audience city breakdown: it has been previously possible to filter Discover searches by "audience city", but this information has been missing from the reports. Now, you can see in which cities the Instagram influencer's audience is located.
Reels metrics in Campaigns exports
You can now find Reels metrics (total reels plays and average reels plays) to the campaign summary export. This means you can now share more information via export with stakeholders and clients.