Influence: Estimated Metrics in CRM and Influencers
What is it?
Estimated impressions and reach are now available in Influence CRM and Influencers for Instagram, Facebook, and X for non-authenticated accounts.
Why?
Influencers aren’t always able or willing to authenticate their accounts with Influence. As a result, we haven’t been able to access their private metrics —meaning many posts and campaigns were missing key metrics like impressions. With the introduction of estimated metrics, you can now better assess performance even when an influencer’s account isn’t authenticated.
Previously, you weren’t able to compare influencers with authenticated accounts with non-auth accounts due to the lack of data for the later. Now you have estimated reach and impressions for Instagram, Facebook and Twitter.
Visit our help center article on Data and Metrics in Influencers CRM and Campaigns to learn more.