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Product Updates - October 2025

Product Updates - October 2025

Updated over 2 weeks ago

Influence Discover: EMV, Reach, Views, PDFs

We’re excited to announce that more metrics have been added to Influence Discover reports to make the influencer analysis process more effective, and we refreshed the design of the exportable PDF reports for a cleaner look!

Here’s what’s new:

  • Earned Media Value (EMV): Now available for Instagram, YouTube, and TikTok to help you gauge the estimated value of influencer content and more effectively compare which influencers to collaborate with.

  • Average Views & Reach: Added to Instagram reports to allow you to quickly see how content performs on average based on the influencer's last 30 posts.

  • Updated PDF Reports: Enjoy a modernized design aligned with the new Report UI.

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Why?

Adding these new metrics and updates to our PDF reports ensures an even wider range of data to fuel your influencer and influencer campaign analysis, as well as sharing those insights and results even easier.

Visit our help center article on Data, Filters, and Metrics in Discover to learn more.

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